keskiviikko 4. joulukuuta 2013

This is it!





Currently we are planning our presentation for Digita. Our apps are ready we are excited to present our ideas to Digita. Yesterday in Kunstenniemi we needed to find inspirations from nature. While walking in the forrest we got fresh air which helped us innovate even more!


maanantai 2. joulukuuta 2013

Our First Day In Kunstenniemi


                                            Hello Everyone!

This has been our first day in Kunstenniemi. We have been working hard and been innovative all day!




We even got some inspiration from the game plants vs. zombies!



A picture of our hard-working team!


We DigIt!

sunnuntai 1. joulukuuta 2013

Sticky ideas

Made to stick - Chip & Dan Heath


Our goal is to produce creative ideas that can be spread to other people. We want our ideas to make a difference. With help of this book we are going to make our ideas stick!



Checklist of six principles of sticky ideas

1 SIMPLICITY

Find the core of the idea
- weed out unessential elements
Find which is the most important idea of many important ideas

2 UNEXPECTEDNESS

Surprise gets people's attention and interest keeps it

3 CONCRETENESS

Helps people understood and remember the idea
Allows coordination

4 CREDIBILITY

Use authorities or antiauthorities, statistics or compelling details
Testable credentials allow audience members to "try before they buy"

5 EMOTIONS

People take action only if they care
Appeal to people's self-interest but also to their identities - what kind of people they would like to be

6 STORIES

Stimulate and inspire
Right stories make people act

lauantai 30. marraskuuta 2013

Notes on ”The tipping point”

I have looked through two books which I have found helpful to our project. The other one was “Ideasta innovaatioksi – luovuus hyötykäyttöön” and it was written in Finnish. But I want to share your my notes from the other book, which was “The tipping point – How little things can make a big difference”.

The book defines a tipping point as the threshold or the boiling point. The book tries to explain and describe the "mysterious" sociological changes that mark everyday life. According to the author Malcolm Gladwell "ideas and products and messages and behaviors spread like viruses do". As an example of such phenomenon book presents for example the rise in popularity and sales of Hush Puppies shoes in the 90´s. The book provides a new way to think about selling products and spreading ideas.

There are three rules for the tipping point epidemics:
·         
    THE LAW OF THE FEW
o   "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts"

o   Connectors are the people in a community who know large numbers of people and who are in the habit of making introductions.
o   Mavens are "information specialists".  They accumulate knowledge, especially about the marketplace and they know how to share it with others
o   Salesmen are charismatic people who have powerful negotiation skills.
·        
    THE STICKINESS FACTOR
o   The specific content of a message that renders its impact memorable.

·      THE POWER OF CONTEXT
o   Human behavior is sensitive and strongly influenced by its environment.

o    "Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur."

perjantai 29. marraskuuta 2013

Interviewing Vesa from Digita

We had an interesting phone conversation with Vesa from Digita 27.11.2013. Two group members from Radioheads also joined our discussion.
Group Digita is ready for camp next week! Radio always and everywhere - challenge accepted!!

torstai 28. marraskuuta 2013

Helenas user diary and personas


Hello Everyone!
I just realised that I have forgotten to post my user diary and personas, so here it comes! :)



USER DIARY


Monday 4.11
Listened to radio X3M when I woke up, had breakfast and made myself ready, approximately between 9-10.30.  In my car to school I also listened to radio, 10.30-10.45

I drove back and forth to Impivaara with a friend in the evening (17.45-18.00, 20.15-20.30) but it was mostly background music.

Tuesday 5.11

Listed to Radio X3M in the morning at home, 6.45-7.45, and than again in my car on my way to school.
Came home around 8 p.m., listened to spotify while doing some homework.

Wednesday 6.11
Listed to Radio X3M in the morning at home, 8.45-9.45, and than again in my car on my way to school.

Drove home after class, listened to radio X3M in the car.  In the evening I listened to Spotify and radio X3M while cleaning.

Thursday 7.11
Listed to Radio X3M in the morning at home, 6.45-7.45, and than again in my car on my way to school and 4p.m. on my way home.  Then I was so busy that I did not listen anymore to spotify or radio that day.

Friday 8.11
Woke up around 8 and listened to radio X3M for about 1,5 hours and then did schoolwork with spotify on in the background.
In the evening I went to a party where they played music from lists they have made themselves on spotify.

Saturday 9.11
I drove home to Korpo so listened to radio for about 3 hours in my car. In the evening we watched some music clips from YouTube.

Sunday 10.11
In the morning I went to my grandparents and they had radio Vega on so listened to it for around 2 hours. Otherwise I did not listen to radio that day.


PERSONAS


Personal Radio

I believe that in the future people can create their own radio station cliquing on different kind of music, speakers and topics. You can even decide what time you want to listen to something specific. For example, if you know that you are a bit slow in the morning it automatically plays motivating dance music. In the car they the radio will tell you the latest news so you have something interesting to discuss about with your colleague at work. At work when you need to concentrate the radio will play calm music with lyrics that you cannot sing along with. And like that for the rest of the day. Of course, you can change these settings whenever you want. 

Herbert, 78 years old.

My grandparents inspired this character. Herbert waked up at 5.30 almost every morning without an alarm and immediately puts on Radio Vega when he makes his morning coffee. Then the radio is on almost all day, especially when the news and the weather forecast comes, even though Herbert is not outside that much.  Herbert likes to listen to music that was popular when he was young (and middle age) and programs that tell about local happenings.

Jasper, 5 years old

Jasper is a kid who already at 5 years old knows what he wants. He has a playlist of his own on his mother’s computer and father’s iPad, that they created together on Spotify and iTunes. He listens to it every day. When Jasper hears a new song in kindergarten, he adds the new song to his playlists when he gets home, with help of his parents. Sometimes Jaspers parents download a story that Jasper listens to with excitement, until he suddenly falls asleep.


keskiviikko 27. marraskuuta 2013

Phenomenom

How to create a phenomenon?


To overcome obscurity in the market we have to create something compelling. It must be powerful, simple, but unique.


When asking Oprah Winfrey how she got so big phenomenon she said:

" One person cannot create a phenomenon. One can only create something so compelling and so intriguing that people’s response to it creates a phenomenon."

Four steps to help you create something different!


1. Start by understanding that which has been said needs to be said in a different way. That which is dead needs to come alive. That which is boring needs to be made interesting. That which is irrelevant needs to be made relevant again. For something to be compelling it must touch me in a new way. Touch my heart. Touch my spirit. Touch my mind. Touch my soul.

2. Think of extraordinary lives, extraordinary times, and extraordinary people. What makes them so intriguing that we want a piece of them? The effort of Michael Jordan. Buzz Aldrin going to the moon. The simplicity of Duck Dynasty. In a sense we need to see a trend and be ahead of a trend in the market. When we solve BIG problems the world rewards us in the form of love, money, recognition, and repute.

3. Authenticity always wins. We are touched when someone touches our spirit, shares an authentic moment, and creates something that stirs our souls and touches our hearts. If we can create something that helps people at their most vulnerable times of their life then we are on our way to creating a phenomenon. Everybody hurts. Everybody suffers from broken hearts. Everybody gets their spirit crushed from time to time.

4. Create moments that matter. When I look back over my coaching career what stands out more than anything were “meaningful moments” where I conveyed my feelings to someone who received them. What I conveyed touched them in an emotional way. When you watch Oprah Winfrey and she asks the right question and the answer moves us we are compelled to watch more. These moments stick with us forever.

http://www.coachburt.com