What do you still need to learn, and where can you find it?
We need more knowledge about innovation
and about radio as a media. We have looked up some books on this topic and will
bring them to Kunstenniemi.
What skills do you need to create a phenomenon and to spread the idea?
The keywords to this are being
positive, innovative and motivated. You need a great well though out plan, you
to be different and you need to brand yourself. We thought about cheek and lady
gaga as examples – you need to be fearless and want to succeed. You need a
great idea and to be different than everybody else.
How can we find the knowledge we need?
We believe that we will find the
knowledge that we need through books, Internet, articles and an interwiev with
someone who works in Digita.
What actions do we need to take / perform to create a phenomenon and to
spread an idea?
“Innovate or die”.
Loop is a new radio station which
started at the beginning of November 2013. The channel is seeking especially
women and social network users, and they play mostly upbeat music. Their
promise is “More music ,less talk”. Before the launch of Loop there were a lot
of visibility in social network, and that is definitely one of their strength.
If you want to be known you need to do
something big and different and Loop is a great example about the future of the
raio.
What media should we know how to operate (facebook, twitter, instagram,
flicker, blogs….)? What new media channels are there?
Remember that facebook is loosing followers quickly in USA)
There are several options of social network.
In Pinterest and in Instragram you post mainly pictures. Facebook is not only
used to write status updates, but also for school projects and discussing with
several people at one time. But Instragram is becoming more and more popular
and taking over after Facebook. Twitter is big in the USA but yet not so big in
Finland. Loop radio is a forerunner in Finland, because they use social network
so well. On these social networks you can follow radio stations, post what
music you have listened to and even communicate with the radio speakers.
Who are the key persons to make it happen, who do you need?
We are going to do an interview with an
employee at Digita, who for us is a key person. Also people to spread the ideas
are needed, and can for example be a celebrity, for example Cheek or maybe an
international celebrity. The person should be someone that wakes interest from
our target group. Someone that makes people want to follow our radio station,
someone who is associated with status&prestige, and good for the brand! We
talked about maybe using street marketing to wake interest.
What kind of message is needed to make
your message stick in mind of your target group? What will make the message
stick for more than 1 day, 1 week?
We
believe that in this case we should not give away the information immediately, but
instead tell only as much as is needed to wake interest and keep the target
group interested. Simply be different, maybe wake opinions but at least keep
marketing in new ways. Important would also be to follow the target group, research
and know what they want.
