the action plan

What do you still need to learn, and where can you find it?

We need more knowledge about innovation and about radio as a media. We have looked up some books on this topic and will bring them to Kunstenniemi.

What skills do you need to create a phenomenon and to spread the idea?

The keywords to this are being positive, innovative and motivated. You need a great well though out plan, you to be different and you need to brand yourself. We thought about cheek and lady gaga as examples – you need to be fearless and want to succeed. You need a great idea and to be different than everybody else.

How can we find the knowledge we need?

We believe that we will find the knowledge that we need through books, Internet, articles and an interwiev with someone who works in Digita.

What actions do we need to take / perform to create a pheno­menon and to spread an idea?

“Innovate or die”.

Loop is a new radio station which started at the beginning of November 2013. The channel is seeking especially women and social network users, and they play mostly upbeat music. Their promise is “More music ,less talk”. Before the launch of Loop there were a lot of visibility in social network, and that is definitely one of their strength.

If you want to be known you need to do something big and different and Loop is a great example about the future of the raio.

What media should we know how to operate (facebook, twitter, instagram, flicker, blogs….)? What new media channels are there?

Remember that facebook is loosing followers quickly in USA)

There are several options of social network. In Pinterest and in Instragram you post mainly pictures. Facebook is not only used to write status updates, but also for school projects and discussing with several people at one time. But Instragram is becoming more and more popular and taking over after Facebook. Twitter is big in the USA but yet not so big in Finland. Loop radio is a forerunner in Finland, because they use social network so well. On these social networks you can follow radio stations, post what music you have listened to and even communicate with the radio speakers.

Who are the key persons to make it happen, who do you need?

We are going to do an interview with an employee at Digita, who for us is a key person. Also people to spread the ideas are needed, and can for example be a celebrity, for example Cheek or maybe an international celebrity. The person should be someone that wakes interest from our target group. Someone that makes people want to follow our radio station, someone who is associated with status&prestige, and good for the brand! We talked about maybe using street marketing to wake interest.

What kind of message is needed to make your message stick in mind of your target group? What will make the message stick for more than 1 day, 1 week?

We believe that in this case we should not give away the information immediately, but instead tell only as much as is needed to wake interest and keep the target group interested. Simply be different, maybe wake opinions but at least keep marketing in new ways. Important would also be to follow the target group, research and know what they want.