Essis user diary and personas

Radio diary week 45

Monday

Spotify at home 3h

Radio at the gym 1h

Tuesday

Spotify at home 1h 

and from phone while walking 1h

Wednesday

Spotify at home 1h

Radio at work 4h

Thursday

Spotify at home 1h

Radio at the gym 1h

Friday

Spotify at home 2h

Saturday

Spotify at home 1h
and while walking 1h

Radio at work 4h

Sunday

Spotify at home 2h
and while walking 1h

Radio at the gym 1h

Personas

I think the future radio must be versatile and adaptable. Like Digita wants – it must be always and everywhere. Now we can listen radio from phone, iPad, computer, ordinary radio, car radio… People want to hear good music and intresting things from the radio, and they want to participate and discuss – now it’s possible on social network.

Design radio

 Design radio is something new and fresh for every home. There is  lot of models to choose from – something for everyone. You can buy it to home, work place of for example to summer cottage. You can install the desired functions and it identify the user’s. You can to talk to it and it chances the chanel or volume.

Car radio

 Some people listen radio only in the car. It should be smarter and also identify the user. It should work from voice so you don’t have to push buttons. It will record programs from the radio so you can listen some discussion from last week or music listing program from yesterday.

Persona 1.

 Rosa is 20 years old student, and she wanna listen radio while she is driving her car. She drives to her parents place every friday evening and back at sunday. She listen radio just in the car and she wanna hear only music, no speech.

Persona 2.

 Ilmari is 75 years old pensioner who put the radio on in the morning when he wakes up at six o’clock and he closes it in the evening. He wanna hear smart and topical discussion in the morning while he is drinking his morning coffee. In between times he wanna hear his favorite songs and he wanna wish those for playing.