Maxime's part

User diary

·         Monday: I was working and I have listen my music on my computer

·         Tuesday: I have listened some songs on Youtube because my subscription on Deezer permits to me to listen only 2 hours of song per month.

·         Wednesday: A lot of work to do so I have put a playlist on Youtube and after that I have listened my songs

·         Thursday: Again a lot of work and again a combination between my music and some playlist on Youtube.

·         Friday: I have course all the day so I have not listen music. But on the evening I was going to Lapland in a night train and I have listened music on my Ipod

·         Saturday: I have listened music in the radio of the car we have rent during something like 4 hours in total. The radio was Voice.

·         Sunday: The same as Saturday but we have taken the car just 2 hours so we have listened the radio only two hours. It was again Voice.

Personas for future radio station:

1.       All the radio available in the car

The car is one of the most important places to listen radio. I think that what will really change is the availability of the radio in the cars. Indeed, nowadays, the diffusion on the radio uses the FM network. I think that in the future all the cars will have an internet connection which will permit to the driver to have all the radios available on the web but also anywhere they will be.

2.       Radio becomes a Social Network

Actually, people can already ask questions, react to the show and so on directly on Facebook or Tweeter. This is already an evolution in comparison to 10 years ago when it was only possible to react by phone. But, I also think that in the future the radio will have a very big presence on the social network and maybe become a social network. I think that it will be possible to create a profile in the radio that you prefer and speak about songs, music, singers with other user of this radio. The photos on your profile could be concert pictures for example and you will also be able to react but directly on the profile of the animator.

Personas for future radio listeners:

1.       The follower

-          People between 18 and 25 years old

-          Educated

-          Middle or high level of life

-          Is on the social network of the radio and follow all the information about the artists he likes on it

-          He listens the radio follows the social network every days

2.       The chooser

-          People between 12 and 16 years old

-          Very big implication on the social networks and on internet

-          Use Spotify because he can have the news song and because he can choose and not have  to undergo the song in the radio

-          Pay the subscription every months because it is becoming as important as the phone subscription for him/her