Good Links!

Here are some useful websites


Radio Today:

http://radiotoday.co.uk/2013/07/ed-vaizey-confirms-digital-plan-complete/

The Future Of Radio: Moving From Crowd To Cloud

http://www.radioiloveit.com/radio-future-radio-trends/the-future-of-radio-listeners-moving-from-crowd-to-cloud/

5 Companies That Will Define The Future Of Radio:

http://readwrite.com/2012/12/12/5-companies-that-will-define-the-future-of-radio#awesm=~oooqHt8jlDT8Eo

Future Of Radio:

http://futureofradioonline.com

Dave Ramsey On The Future Of Radio's Business Model:

http://www.markramseymedia.com/2013/01/dave-ramsey-on-the-future-of-radios-business-model/

Is That Change I’m Hearing on the Radio?

http://www.newsgeneration.com/2013/03/14/is-that-change-im-hearing-on-the-radio/

Great tips!

I found this awesome website that has many great ideas for the future Radio!

Here are they:

• Connect radio listeners together

• Become people’s social network

• Develop compelling radio formats

• Create mass-appeal audience involvement

• Build listener goodwill & commitment

• Create interactive radio experiences

• Consider social media partnerships

• Support audience driving personalities

• Produce multi platform content

• Develop mobile & online concepts

• Make radio always available

• Start digital distribution partnerships

• Extend on-air content online

• Keep radio apps free

Check the website for more information!

http://www.radioiloveit.com/radio-future-radio-trends/the-future-of-radio-listeners-moving-from-crowd-to-cloud/

the action plan

What do you still need to learn, and where can you find it?

We need more knowledge about innovation and about radio as a media. We have looked up some books on this topic and will bring them to Kunstenniemi.

What skills do you need to create a phenomenon and to spread the idea?

The keywords to this are being positive, innovative and motivated. You need a great well though out plan, you to be different and you need to brand yourself. We thought about cheek and lady gaga as examples – you need to be fearless and want to succeed. You need a great idea and to be different than everybody else.

How can we find the knowledge we need?

We believe that we will find the knowledge that we need through books, Internet, articles and an interwiev with someone who works in Digita.

What actions do we need to take / perform to create a pheno­menon and to spread an idea?

“Innovate or die”.

Loop is a new radio station which started at the beginning of November 2013. The channel is seeking especially women and social network users, and they play mostly upbeat music. Their promise is “More music ,less talk”. Before the launch of Loop there were a lot of visibility in social network, and that is definitely one of their strength.

If you want to be known you need to do something big and different and Loop is a great example about the future of the raio.

What media should we know how to operate (facebook, twitter, instagram, flicker, blogs….)? What new media channels are there?

Remember that facebook is loosing followers quickly in USA)

There are several options of social network. In Pinterest and in Instragram you post mainly pictures. Facebook is not only used to write status updates, but also for school projects and discussing with several people at one time. But Instragram is becoming more and more popular and taking over after Facebook. Twitter is big in the USA but yet not so big in Finland. Loop radio is a forerunner in Finland, because they use social network so well. On these social networks you can follow radio stations, post what music you have listened to and even communicate with the radio speakers.

Who are the key persons to make it happen, who do you need?

We are going to do an interview with an employee at Digita, who for us is a key person. Also people to spread the ideas are needed, and can for example be a celebrity, for example Cheek or maybe an international celebrity. The person should be someone that wakes interest from our target group. Someone that makes people want to follow our radio station, someone who is associated with status&prestige, and good for the brand! We talked about maybe using street marketing to wake interest.

What kind of message is needed to make your message stick in mind of your target group? What will make the message stick for more than 1 day, 1 week?

We believe that in this case we should not give away the information immediately, but instead tell only as much as is needed to wake interest and keep the target group interested. Simply be different, maybe wake opinions but at least keep marketing in new ways. Important would also be to follow the target group, research and know what they want.

Analysis of the Radio Survey

All of us have asked our friends to answer this survey on Facebook, and we got almost 100 answers. This is the analysis and result of the survey.

Do you listen the radio?

Yes	92	87 %
No	14	13 %

If yes, what is the channel you listen to?

Radio X3M x3m basso radio the voice, nrj, ylex Finlandssvensk x3m och rikssvensk NRJ, Radio Rock, Voice, Suomipop German channel Aalto and so on nrj, lungna favoriterVoice ylex, nrj Aalto, Voice, Nrj Various channels from Finland and Sweden Yle X3M Nova, voice and RIX fm Sitä, mistä tulee parhain musiikki:) Radio Vega Nrj X3m Steel fm, x3m radio suomi pop, yle x, radio rock ylex, voice YleX, NRJ, Voice radio x3m, NRJ radio rock X3M Many different channels NRJ, Voice Yle x3m Radio Rock, Radio Helsinki Radio Clasica bassoradio nrj finland, ylex Nova,Iskelmä,Aalto Suomipop, voice, nrj nrj, voice, yle x Groove nrj, voice, ylex radio dei suomipop Novaplanet Parisego fm NRJ 104,6 Radio NRJ groove iskelmä ylex, voice, suomi pop Radio X3M, Nova and Ylex NRJ, CITY, ROCK, X3M radio suomipop Basso radio suomi Suomipop, Aalto, YlePuhe, Rock voice suomipop, radio city, nrj BBC radio 1 YleX Yle x, x3m nrj Various YleX, NRJ Radio vega Radio x3m ylex, radiorock,nrj YLEX, Zoom FM, YLE X3m Iskelmä Spin FM, NRJ, Voice Ylex Aalto, Nostalgia energy Radio Rock

How long time per day do you listen to radio?

0 - 30 min	37	38 %
30 min - 1 hour	27	28 %
1 hour - 1 hour 30	10	10 %
1 hour 30 - 2 hours	9	9 %
More than 2 hours	14	14 %

Do you use Spotify, Deezer or some other application?

Yes	76	72 %
No	29	28 %

If Yes, what is the name of the application ?

spotify youtube TuneIn radio, Podcasts / spotify, youtube Spotift Spotify spotify, TuneIn Youtube Grooveshark spotify, itunes spotify, 8tracks 8tracks Spotify, VkDeezer

Why do you use it?

"It´s free."	28	23 %
"Possibility to choose the music I want to listen to easily."	68	55 %
"Availability."	22	18 %
Autre	6	5 %

Are you ?

A male	28	27 %
A female	77	73 %

How old are you?

39 22 23 24 25 26 en kerro :-) 40 27 28 29 30 32 17 12 21 20 78 61 49 46

Number of answers per days

Essis user diary and personas

Radio diary week 45

Monday

Spotify at home 3h

Radio at the gym 1h

Tuesday

Spotify at home 1h 

and from phone while walking 1h

Wednesday

Spotify at home 1h

Radio at work 4h

Thursday

Spotify at home 1h

Radio at the gym 1h

Friday

Spotify at home 2h

Saturday

Spotify at home 1h
and while walking 1h

Radio at work 4h

Sunday

Spotify at home 2h
and while walking 1h

Radio at the gym 1h

Personas

I think the future radio must be versatile and adaptable. Like Digita wants – it must be always and everywhere. Now we can listen radio from phone, iPad, computer, ordinary radio, car radio… People want to hear good music and intresting things from the radio, and they want to participate and discuss – now it’s possible on social network.

Design radio

 Design radio is something new and fresh for every home. There is  lot of models to choose from – something for everyone. You can buy it to home, work place of for example to summer cottage. You can install the desired functions and it identify the user’s. You can to talk to it and it chances the chanel or volume.

Car radio

 Some people listen radio only in the car. It should be smarter and also identify the user. It should work from voice so you don’t have to push buttons. It will record programs from the radio so you can listen some discussion from last week or music listing program from yesterday.

Persona 1.

 Rosa is 20 years old student, and she wanna listen radio while she is driving her car. She drives to her parents place every friday evening and back at sunday. She listen radio just in the car and she wanna hear only music, no speech.

Persona 2.

 Ilmari is 75 years old pensioner who put the radio on in the morning when he wakes up at six o’clock and he closes it in the evening. He wanna hear smart and topical discussion in the morning while he is drinking his morning coffee. In between times he wanna hear his favorite songs and he wanna wish those for playing.