Phenomenom

How to create a phenomenon?


To overcome obscurity in the market we have to create something compelling. It must be powerful, simple, but unique.


When asking Oprah Winfrey how she got so big phenomenon she said:

" One person cannot create a phenomenon. One can only create something so compelling and so intriguing that people’s response to it creates a phenomenon."

Four steps to help you create something different!


1. Start by understanding that which has been said needs to be said in a different way. That which is dead needs to come alive. That which is boring needs to be made interesting. That which is irrelevant needs to be made relevant again. For something to be compelling it must touch me in a new way. Touch my heart. Touch my spirit. Touch my mind. Touch my soul.

2. Think of extraordinary lives, extraordinary times, and extraordinary people. What makes them so intriguing that we want a piece of them? The effort of Michael Jordan. Buzz Aldrin going to the moon. The simplicity of Duck Dynasty. In a sense we need to see a trend and be ahead of a trend in the market. When we solve BIG problems the world rewards us in the form of love, money, recognition, and repute.

3. Authenticity always wins. We are touched when someone touches our spirit, shares an authentic moment, and creates something that stirs our souls and touches our hearts. If we can create something that helps people at their most vulnerable times of their life then we are on our way to creating a phenomenon. Everybody hurts. Everybody suffers from broken hearts. Everybody gets their spirit crushed from time to time.

4. Create moments that matter. When I look back over my coaching career what stands out more than anything were “meaningful moments” where I conveyed my feelings to someone who received them. What I conveyed touched them in an emotional way. When you watch Oprah Winfrey and she asks the right question and the answer moves us we are compelled to watch more. These moments stick with us forever.

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