Emilias portfolio

What do you know about the theme of your project?

Our organization is Digita and it is a company that’s customers are other companies so it is a b2b business. Our task is to be creative and innovative and come up with new ideas for Digita radio.

It’s a bit harder for b2b companies to use social media as a marketing tool so it will be quite interesting how we’re going to tackle that pickle.  How can a b2b business use for example Facebook as a marketing tool?

What do you know about your company?

Digita is a big company that works with a lot of well-known organizations. Digita is the leading operator in wireless network communications in Finland. Digita offers services in Broadcasting, Telecom and other Media Services.

What do you know about the company's customers?

Digita Radio works with a lot of different radio channels and some of these channels are very popular like Radio Rock, Voice, Radio Nova etc.

Here we really need to have another brainstorming section where we figure out who is the actual customer of Digita and what are the customer’s interests.

   

What do you know about the industry of the company?

This industry is quite new to us and no one of us had ever heard about Digita. In this industry I think you need to quite innovative and come up with new ideas constantly to keep up. The tricky part here is that another company may be Digitas “official” customer

but the end customer is a human. Here we have to think of how to attract companies in a way that helps them to get more listeners.

We also know that 3,8 million people in Finland listens to the radio for approximately 3 h per day. Even though quite many listens to the radio I think the number of people will decrees over the years when other sorts of platforms come in use.

What do you know about the competitors of the company?

One of Digitas biggest competitors in my opinion is Spotify and iTunes. In Spotify one can make their own playlist and Spotify can even create a radio station after you own music taste. I think Digitas advantages here is that their customers have speakers and news on their radio stations and that is something I think most listeners appreciate. 

(Source: Digita.fi)

Service design tools

Personas

In our next meeting we really have to start creating personas – How does a typical customer look like? How many different personas can we find? We should put these personas in to different age categories and genders.

For example

17 year old boy –likes rock

17 year old girl – likes hiphop

32 year old single mom – likes RnB and listening to the news

35 old family dad – likes jazz and jokes on the radio

50 year old mom – likes Finnish music and the weather

65 year old retired man – likes the news

80 year old grandma – likes news and weather

Two other tools I would use are:


Brainstorming

I would also like to try out brainstorming with my group where everyone just says whatever pops out of their mind. We will need a big blackboard for this. No idea is a dumb idea!

Design Scenarios

This tool sounds interesting since you get to use your imagination. This could be done by having someone to draw (not me since I’m really bad at drawing) how a typical Digita scenario would look like. 

See you guys tomorrow!