Essis presentation and portfolio

Hi! 

My name is Essi Hautaluoma and I’m 25 years old. I study Beauty Care Management in Turku University of Applied Sciences. I come from Seinäjoki and I moved to Turku two years ago. I'm also graduated as a beauty therapist and while studying I work in a beauty salon.

When I have time I go to gym and often I meet my friends in cafes and restaurants. I love travelling and see the world, and I spent my last spring in Thailand as an exchange student. It was the best time of my life, and I recommend exchange studies for everyone!

•  What do you know about the theme of your project?

Our company, Digita Radio, want us to innovate something for them, because they want to be always and everywhere. We don’t actually know yet what that might be but we’re planning to do something great during these weeks. We getting know the company before we are going to spend couple days in Kunstenniemi, and there we have time just for innovation.

•  What do you know about the company’s customers?

Digita Radio’s customers are radio channels, like Voice and Radio Nova. Also YLE is important customer for them.

•  What do you know about the industry of the company?

This industry is totally new for me, and I don’t have the overall picture of it. I hope I understand this better when we discuss with the group and start working with Digita.

•  What do you know about the competitors of the company?

I think the biggest competitors for Finnish radios and for Digita is Spotify. In Spotify you can listen radio or create your own playlists. People who want to hear also speech listen radio, but most of the young people want to hear just music.