Helenas presentation and portfolio

Hello everyone!

I am Helena and I study international marketing in Åbo Akademi. I am not from Turku but I have been living here for almost 6 years so I feel quite at home here. I am originally from the archipelago, the island Korpo, some 2,5-3 hours from Turku. 

This is my fourth year in Åbo Akademi. I have really enjoyed it but now it is fun to do something different than our normal theoretical courses.  I am really looking forward to working with this project.

I have done the first half of the portfolio. It was good to start with this, so we get more familiar with the company and our theme.

What do you know about the theme of your project?

We are working with the company Digita Radio and our theme is always and everywhere. Digita is an business-to-busniess company which mean that they operate differently than business-to-consumer companies, which we also will have to take into consideration when we work with Digita Radio.

I have thought about the theme in a SWOT-context, and thought about the strengths, weaknesses, opportunities and threats that Digita Radio may face.  One strength for radio is localism. You get local news easily. You can listen to radio in the car, at home, from your phone, on the web… it is a very easy way to listen to music and obtain news.  Radio is often thought of as old school, which I don´t know if it is a strength and opportunity or a weakness. Sometimes old schools become retro and pop again. 

New technology may be a threat, but it may also be a opportunity since radio is quite easily adapted in comparison to other media, for example news papers. Threats are of course also competitors. This SWOT-model is something that I would like to think more about and elaborate later on in the course.

What do you know about your company?

Digita is a completely new company to me. I have never even thought about that there need to be a company like Digita. But it is fun to learn new things! J

I have learned that Digita broadcasts radio and TV programs in all of Finland and also some abroad. Digita develop and supply versatile Internet, TV and radio services. They have some 250 employees.

What do you know about the company's customers?

Digita has several domestic radio customers for example Radio Nova and Sävelradio. They also stream online.

This is absolutely one aspect of Digita that we need to look more into. If we are going to think about innovating Digita we need to know more about their customers!

What do you know about the industry of the company? 

Here I need to say the same thing as before. The company and the branch are completely new to me and I believe it will take a long time to understand how this really works.  Should we then maybe focus on if Digita should contact the end consumer directly? Many B2B-companies use both pull and push strategies, and maybe Digita could benefit from both marketing to their customers and their end consumers? This is also something we need to talk more about with our team.

What do you know about the competitors of the company?

The competitors are of course other companies that broadcast radio programs, but also other programs where you can listen to music and news. For example Spotify and iTunes are competitors, also other radio channels that you can listen to on the web that Digita does not stream.

Tools

We still have a lot to discuss and plan, and I definitely believe that brainstorming will be one of our tools that we will use during this course! Personas were obligatory, and hopefully  we will tomorrow talk more about which tools we want to use in the team.