Laura's presentation and portfolio

Hi!

I'm your new team member Laura Kantola, 20 years old. I study Beauty Care Management in Turku University of Applied Sciences. I have lived in Turku for two years. First time I visited here was when I had entrance examination. I came from Nivala which is a little town near Kokkola and Oulu. I travel there always when it's possible, because my boyfriend still lives there. I graduaded high school 2011 and next autumn I began my studies here. I love to visit Nivala because there lives many very important people for me but I think Turku is an amazing place to live. I feel at home also there.
When I have free time, I go to gym, jogging or see my friends. In Turku there are so many nice places where we can spend time together. Listening to music is also one of my hobbies. I often listen to radio as well as Spotify. Music has always been a part of my life: I have played cello for many years, and taken dance lessons.
I'm excited about working with you at this interesting project!

What do you know about the theme of your project?

Our goal is to find different ways how music can be listened in the future. Digita Radio wants us to figure different scenarios so it could be prepared. It wants to be one step ahead of its competitors or at least keep up with them.

What do you know about your company?

Digita transmits radio and TV programmes. Its broadcasting network covers the whole of Finland. Also wireless transfer and data are included in its services. It wants to guarantee good audiability of the service and disturbance-free way of transfer. 

At the moment company is a market leader in distribution of radio content in Finland. However, radio business is changing and company needs to develop technology and create new solutions so that it can be always and everywhere.

What do you know about the company's customers? 

Digita's clients are television and broadcasting companies as well as mobile and broadband operators. Yle radio channels,The Voice and Radio Nova are Digita's well-known customers.

Company's customers are also radio listeners. It's important to figure out how and where they would like to listen to music.

What do you know about the industry of the company? 

I didn't know anything about this industry before. Now that we have discussed with our group and I've done some research about Digita and radio industry, I think I'm beginning to understand at least something. 

Finnpanel's research reveals that 3,8 million Finns listen to radio every day, circa 3 hours per day. We are hearing radio in many places even if we didin't put it on ourselves: at the stores, at the hairdresser's, at a gym, on a bus... Though, more and more people are listening to music via other services. Radio has new competitors all the time. Media industry is developing extremely quickly. I think that at this project we won't focus on today's radio business but it's future.

What do you know about the competitors of the company?

There are increasingly new music services like Spotify, iTunes and Nokia Music +. They are different to radio with having no radio announcer or commercials. Besides, people can choose which songs they want to listen to. Nowadays it's easy and quick to check the latest news or weather with smartphone so hearing them on radio isn't so necessary anymore.