Marica´s portfolio

So here are my answers for the five questions...

What do you know about the theme of your project?

We are doing our project for the company called Digita with title " Radio always and everywhere".  Our goal is to innovate and create new ideas which could be useful for this company and especially for its business and services which are aimed for radio channels.

What do you know about your company?

I had heard something about Digita before our project but still its field of business wasn´t familiar to me. The company´s web pages (http://www.digita.fi)  are full of useful information about the company.  There is said that Digita is "responsible for national transmission and broadcasting networks as well as for the radio and television stations. The broadcasting network covering the whole country comprises 36 major stations, 101 sub-stations and dozens of transmission link stations."

What do you know about the company's customers?

Company´s customers are other companies, which produce  for example TV and radio programmes - in other words its customers are media and information technology companies. For example some commercial radios are Digita´s customers - like Radio Nova. 

What do you know about the industry of the company?

The industry of Digita requires very good technological expertise and capacity to provide tools which are needed while being responsible for national transmission and broadcasting networks. But also skills of marketing and customer service, co-operating with customers are important.

What do you know about the competitors of the company?

 Digita probably  is the leading company in its field in Finland but for example companies DNA and Anvia have also provided same services as Digita for television stations.